The 28th edition of the RECMA - Research company evaluating the media agency industry Network Diagnostics Report has been released! Havas Media remains 1st place in LATAM from the previous report; increasing sharply over three years, 2nd place in EMEA, 1st place in Top 5 Europe, 1st place in Western Europe; up from 2nd in previous report, and named "Dominant" in 8 countries! This latest diagnostics report is based on the evaluation of 684 agencies in 45 markets based on 19 criteria, leading to a marketing index that goes beyond the activity volume or financial results. Congratulations to our network for these esteemed rankings and a major shout out to our agencies in France, Mexico, Germany, Colombia, Spain, Singapore, Peru, and Argentina for receiving the highest "Dominant" market ranking! #OneHavas #HavasProud #HavasFamily #RECMA2024
About us
Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.
- Website
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http://www.havasmedianetwork.com
External link for Havas Media Network
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Digital Marketing, Content Marketing, Sports Marketing, Performance Marketing, Data Management, Social Media, Mobile Marketing, Search (Paid and Organic), Entertainment, Programmatic Trading, Consumer Research, Events & Experiential, and media buying
Locations
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Primary
200 Hudson Street
New York, NY 100137, US
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29/30 quai Dion Bouton
Puteaux 92817, FR
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HKX Building
3 Pancras Square
London, N1C 4AG, GB
Employees at Havas Media Network
Updates
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With the growing use of principal media, a new report from the Association of National Advertisers examines the practice and reminds marketers to closely monitor their contracts with agencies to ensure as much transparency as possible. Greg James, CEO of Havas Media Network North America, highlights Havas' unique approach to principal media: “Havas’ principal-based buying solution, HVP, was created to differentiate itself from other agency holding company offerings in a few key ways — transparency, media quality and flexibility. We see overall a net-positive impact from this position in certain situations — always with transparent discussion with clients, procurement and legal, and always with true flexibility.” Read more on Digiday: https://lnkd.in/eaSKKDjK #MeaningfulMedia
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Today, Havas Market announces a strategic partnership with leading global commerce company Shopify to accelerate Havas Media Network’s direct-to-consumer (DTC) capabilities and enable impactful, unified commerce experiences for clients and retailers across the globe. As the DTC market continues to skyrocket, this partnership will combine Havas Market’s proprietary technology and Shopify’s innovative solutions and support to create customized solutions that accelerate unified customer channels, inventory, and centralized data. “Brands that build their own DTC websites dramatically increase their ability to communicate directly with consumers across online, instore and social platforms, all while increasing their 1st party data volume and gaining commerce autonomy,” shared Bertrand Fraboulet, Global Managing Director, Havas Market. “This global partnership brings together Shopify’s technical excellence with Havas Market’s best-in-class digital marketing expertise to provide the brands we champion a bespoke, tailored approach to eCommerce.” Read the full release here: https://lnkd.in/dcqkwigZ #HavasProud #MeaningfulShoppingExperiences #HavasMarket
Havas Media Network and Shopify Partner to Deliver Meaningful Commerce Experiences to Leading Brands
https://havasmedianetwork.com
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Havas Media Network reposted this
#news We are thrilled to start a meaningful partnership with Vancity! #meaningfulmedia Vancity Campaign Canada Thanks for the coverage David Brown https://lnkd.in/ghXMs59E
Vancity picks Havas as media AOR
campaigncanada.ca
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In the post-cookie era, the “signal loss” from the consumer’s digital journey is prompting an evolution of the media ecosystem. Moving from a precision era, brands are seeing a shift into a predictive era of data, where they must adapt accordingly. From optimizing first-party data already in-house, crafting more relevant media experiences, and adhering to privacy specifications, host Ben Downing, sits with Jamie Seltzer from CSA and Havas Media Network and Vishal Taneja from Google, to discuss the landscape and tools for brands to effectively manage the shift to a cookie-less world. Listen NOW! Available on Spotify or Apple Podcasts. Spotify: https://lnkd.in/eTByEK5H Apple Podcasts: https://lnkd.in/efN6nS-7 #MeaningfulMediaPodcast #MeaningfulMedia
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Havas announces the expansion of global data partnership with YouGov, enhancing our market coverage and deepening our collaborative Village approach. This strategic move allows us to integrate YouGov's robust data into Havas Media Network, Havas Creative Network, and Havas Health Network agencies across 26 markets, providing unparalleled insights for our clients. The partnership supports three major global research studies leveraged internally and externally to provide in-depth analysis to Havas’ clients including 'Meaningful Brands™', 'Connect', and 'Content'. 🔎 📊 "YouGov will be a key data partner as we deliver on our One Havas ambition, enhancing what we offer clients across Europe, LATAM, MENA, and APAC," highlighted Dan Hagen, Global Chief Data & Technology Officer at Havas Media Network. "Our expanded partnership with Havas reflects our shared commitment to providing actionable insights and deeper consumer understanding," adds Steve. Hatch, CEO of YouGov. Read more about this expanded partnership: https://lnkd.in/eiT6kkU2 #Havas #YouGov #DataPartnership #MeaningfulBrands
YouGov and Havas Extend Global Data Partnership
https://havasmedianetwork.com
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More than just a phase, ongoing cookie deprecation exacerbates brands’ hunt for alternative solutions. How can brands manage the delicate balance of stretching the advertising dollar as far as possible while satisfying the needs of the consumer in a cookie-less era? In a new episode of The Meaningful Media Podcast, host Ben Downing, joins data and technology experts Jamie Seltzer, Global EVP, CSA & Mx Analytics, at Havas Media Network, and Vishal Taneja, Global Data & Platforms Lead, at Google for a deep exploration on how brands can navigate media activation in a post-cookie world. Subscribe below to stay tuned for this episode drop, this Wednesday, May 29th! Spotify: https://lnkd.in/ddfypgGK Apple Podcasts: https://lnkd.in/eGHDkPKw #MeaningfulMediaPodcast #MeaningfulMedia
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Havas Media Network reposted this
Havas Play and Havas International Spain are hugely excited to have worked with Magnum (Unilever) and TWOJEYS to debut 'Effortlessly Iconic' -- a limited-edition jewelry collection that turns the iconic Magnum ice cream stick into a storytelling symbol. Our team was on the ground at the Festival de Cannes for the global launch of the collaborative collection, which is now on sale in physical stores in Spain and London and on the TwoJeys website.
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Havas Media Network is proud to be the newest sponsor of the Shell Eco-Marathon, an incredible showcase of innovation from brilliant young engineering minds around the world. Today we were on the ground in Nogaro, France for the first day of the Shell Eco Marathon EMEA regional competition, where 108 teams from 23 countries tested the capabilities of their ultra-energy-efficient cars on the track. We're excited to announce this partnership as the Eco-Marathon moves into its landmark 40th year in 2025! #ShellEcoMarathon
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Havas Media Network reposted this
Google's delay of the deprecation of third-party cookie last month was the latest of many extensions since the tech giant's plan to phase out cookies in Chrome was first announced in 2020. However, make no mistake, third-party cookies' days are numbered. In a new OpEd for The Media Leader, CSA's own Jamie Seltzer shares perspective on how this delay presents an opportunity for marketers and brands to fine-tune solutions and implement a robust cookieless strategy. Read more below to learn how by adapting, innovating, and testing multiple solutions, the industry can property prepare for the day when the cookie is finally gone for good. https://lnkd.in/e24f9XHX