The 28th edition of the RECMA - Research company evaluating the media agency industry Network Diagnostics Report has been released! Havas Media remains 1st place in LATAM from the previous report; increasing sharply over three years, 2nd place in EMEA, 1st place in Top 5 Europe, 1st place in Western Europe; up from 2nd in previous report, and named "Dominant" in 8 countries! This latest diagnostics report is based on the evaluation of 684 agencies in 45 markets based on 19 criteria, leading to a marketing index that goes beyond the activity volume or financial results. Congratulations to our network for these esteemed rankings and a major shout out to our agencies in France, Mexico, Germany, Colombia, Spain, Singapore, Peru, and Argentina for receiving the highest "Dominant" market ranking! #OneHavas #HavasProud #HavasFamily #RECMA2024
About us
Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.
- Website
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http://www.havasmedianetwork.com
External link for Havas Media Network
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Digital Marketing, Content Marketing, Sports Marketing, Performance Marketing, Data Management, Social Media, Mobile Marketing, Search (Paid and Organic), Entertainment, Programmatic Trading, Consumer Research, Events & Experiential, and media buying
Locations
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Primary
200 Hudson Street
New York, NY 100137, US
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29/30 quai Dion Bouton
Puteaux 92817, FR
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HKX Building
3 Pancras Square
London, N1C 4AG, GB
Employees at Havas Media Network
Updates
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Welcome LiquidHavas - Shopper Marketing & Ecommerce Creative Agency, to the #HavasFamily! Joining under Havas Market, this strategic acquisition marks a significant advancement in enhancing Havas' ecommerce and retail media capabilities. Read the full release below: #HavasProud
We are ecstatic to announce Havas' acquisition of omnichannel expert #Liquid! This exciting fusion of shared visions and values aims to redefine the shopper marketing and eCommerce landscape. 🛒 The newly rebranded, LiquidHavas - Shopper Marketing & Ecommerce Creative Agency, will join the network under Havas Market. Through the integration of creative, retail, and technological expertise, we are poised to deliver unparalleled value to brands and consumers alike. Read the full release here: https://lnkd.in/ec_abfGp #HavasProud #MeaningfulMedia #Aquisition
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Congratulations to Andrew Cawte and Ricky Lam, newly appointed CEOs of Havas Media Network and Havas Creative Hong Kong respectively! Given the immense impact they've had on the village's growth these past few years, we are excited to see how these strategic appointments will bolster its leadership and deliver exceptional solutions for clients. 👏 Read more below in MARKETING-INTERACTIVE: #HavasProud
We are delighted to announce the promotion of Andrew Cawte to CEO of Havas Media Network Hong Kong, and Ricky Lam to CEO of Havas Creative Hong Kong, effectively immediately. Andrew and Ricky have been the pioneers of Havas Hong Kong's growth over recent years, consistently driving market innovation and successfully launching new business units into the Havas Village. Karl Wu, Chairman & CEO of Havas Greater China, comments on the appointments, “We have a committed, strong and dynamic team of talents here in Hong Kong, exemplified by our leaders Andrew and Ricky. They are the foundation of our continuing success in this key regional market hub." #Leadership #HavasHK #HavasChina Havas Media Network Havas Creative Network
Havas bolsters HK leadership with senior promotions
marketing-interactive.com
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Today, Famous Footwear announces Havas Media Network North America as their Media Agency of Record —working with the branded footwear store to expand their footprint and cultural impact across their 860 stores nationally. With a notable track record and long history of working with clients in the retail footwear industry across the globe, Havas Media Network will be responsible for the media planning and buying across offline and select online platforms and channels for the company. “We’re thrilled to be working with Famous Footwear to create meaningful media experiences,” said Greg James, CEO of Havas Media Network North America. “We're incredibly proud of our extensive category experience, record breaking performance deliveries, and consumer sciences expertise and are eager to activate excellence for Famous Footwear balancing performance and brand marketing.” Read the full press release here: https://lnkd.in/dAEzCuTB #HavasProud #MeaningfulMedia #MediaAOR
Havas Media Network Announced as Media Agency of Record for Famous Footwear
https://havasmedianetwork.com
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Congratulations to Paul Bland on being elevated to the new role of Chief Digital Officer at Havas Media UK to establish a ‘center of excellence’ across its digital offering! 🌐 Bland will lead Havas Media UK's digital product and strategic roadmap for the network, ensuring clients can access the best-in-class digital infrastructure. Read more here: https://lnkd.in/gyMrV_zA #HavasProud
I’m happy to share that I’m starting a new position as Chief Digital Officer (CDO) at Havas Media Network! Very proud to step up into this role, surrounded by a brilliant agency network and team. Looking forward to continuing growth across our excellent digital specialism, AI adoption, privacy imperatives and more as we navigate an ever more exciting digital landscape! A huge shout out to the excellent and newly formed digital leadership team John Stuchfield as our new Head of Digital, Ellen Dunkley as Head of Paid Performance, Ryan Jones Director of PPC, Matthew Quinney as Head of Programmatic, Layla Malki as Director of Programmatic, James Bentham as Head of SEO, Amy Banks as Director of SEO, Daniel Lipman as Head of Paid Social - your leadership and teams bring our digital centres of excellence together. https://lnkd.in/dSSphXYw
Havas Media Network sets up digital centre of excellence and appoints Paul Bland as leader
campaignlive.co.uk
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2024 IAB NewFronts saw major tech platforms, Meta, Snapchat, Google, and TikTok, focusing on premium partnerships and performance results. Google showcased its expansion of DV360, its demand-side platform (DSP), as more premium and flexible, striking deals with media giants like Disney, NBCUniversal, Paramount, and Warner Bros. “How many DSPs do you really need, if all of them have similar inventory and they’re interchangeable?” said Mike Bregman, Chief Activation Officer, Havas Media Network. “I think Google is making a play to have more consolidation of the dollars.” Read more on Campaign US: https://lnkd.in/d7-UUt9b #NewFronts2024 #Data
How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
campaignlive.com
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Havas Media Network reposted this
Data collaboration is just a new term for something that has been happening in the industry since I started. (likely longer) When I entered the media world - I was fortunate and had the opportunity to work on a leading US airline with lots of first party data. We did a lot of first party data segmentation work, but they were always interested in better understanding how their travel partners; hotels and car rentals, were helping their brand. Back then (2015) we didn't call it data collaboration when a brand wanted to understand the value of a banner ad contextually placed along the purchase journey - we just called it a brand sponsor - and tried to figure out the tech, data, and contracts involved to answer in a data driven way. (Partnerships) Fast forward to today, and privacy is forcing data partnerships to grow up - making it initially harder to execute a deal, however the value has only increased in a world where signals are consistently challenged. Remember that thing called 2nd party data? If you can understand a Venn Diagram, you can understand what data collaboration is about. It's about understanding the overlap and unique audience a partner provides - and creating a strategy around that. Data collaboration ultimately helps how a brand can better understand the value of every partner in achieving their goals. Media partner, Big Sponsors, Custom surveys, etc. It also opens up a world where more experimentation can be done to help brands better understand their consumers as the dynamic audiences they truly are. Had a great time connecting with Kayleigh Barber at Digiday on this great write up about "Data Collaboration" and how it can help drive media experiences in today's advertising landscape. Great to see this topic get the recognition it deserves.....PLUS getting quoted in a WTF article by Digiday is a basically a badge of honor. #DataCollaboration #Partnerships #Sponsorships #CleanRooms #MediaExperience
Publishers and brands are teaming up to share their information about who uses their websites or buys their products, piecing together a more comprehensive understanding of their audiences amidst a world without the cookie. 🍪 “We see data collaboration as one of the tools to help solve signal loss. Cookies might be going away, but publishers are collecting much more authenticated and consented data. So brands are figuring out maybe it’s not a matter of match rates. Maybe it’s going back to reach rates,” says Alex Reeder, VP of Audience and Data Solutions for Havas Media Network. Read more on Digiday: https://lnkd.in/gjaNadmY #DataTech
WTF are data collaborations?
digiday.com
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Publishers and brands are teaming up to share their information about who uses their websites or buys their products, piecing together a more comprehensive understanding of their audiences amidst a world without the cookie. 🍪 “We see data collaboration as one of the tools to help solve signal loss. Cookies might be going away, but publishers are collecting much more authenticated and consented data. So brands are figuring out maybe it’s not a matter of match rates. Maybe it’s going back to reach rates,” says Alex Reeder, VP of Audience and Data Solutions for Havas Media Network. Read more on Digiday: https://lnkd.in/gjaNadmY #DataTech
WTF are data collaborations?
digiday.com
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Love to see Havas Media Network CEO Greg James and other media executives share why brands should be showing up on TikTok in this fun video!
We’re TikTok, of course dentsu, Havas, IPG Mediabrands, Horizon Media, Publicis Groupe and GroupM loaned us their media superstar talent to tell you all why your brand should be on TikTok. On screen Cara Lewis, Greg James, Dani Benowitz, Shelby Saville, David Campanelli and Matt Sweeney are setting the tone on how TikTok is the key to scaling your brand’s success - and, of course, jumping on a cool trend you might have seen around.
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CVS makes strides in the retail media arms race with its platform, CVS Media Exchange (CMX). CMX offers robust measurement and attribution solutions. With a focus on health and wellness, CVS offers advertisers a specialized audience and a competitive edge. "As more retailers jump into the retail media network space, there are a lot of benefits to going after a specialty audience," says Tim Hemingway, SVP Commerce, Havas Media Network. Read the full article here: https://lnkd.in/dFQ6uYVG #Measurement #RetailMedia
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
digiday.com